portfolio_cat: Human Interest

For Your Courage was a powerful photo and video series commissioned by the Ministry of Culture, Community & Youth to celebrate the bravery and dedication of Singapore’s frontliners. The series told the stories of 50 individuals across various industries, shining a light on their vital contributions in keeping our nation going during the pandemic. With nearly half a million views, For Your Courage resonated with many Singaporeans, inspiring them to show their appreciation and support for our frontliners.

The Courage From the Ground Up digital video series was created to shine the spotlight on local ground-up initiatives that have been doing good work in grassroots and communities during the COVID-19 pandemic. The six-part series covered a variety of causes, ranging from support for migrant workers to technology solutions for vulnerable communities. Through our series, we not only highlighted the outstanding work that these organisations are doing, but also helped to increase their visibility and encourage more Singaporeans to get behind these initiatives.

Carousell’s #TrashToTreasure campaign aimed to transform perceptions of disused junk and prioritise sustainability through repair. The campaign featured a five-part video series that explored different aspects of repair, from upcycling to furniture restoration. Hosted on Carousell’s social platforms, the series reached 5 million viewers, generating over 290,000 views. This successful campaign earned the Drum Awards for Digital Advertising APAC 2022.

In What We Give was an online video series that aimed to provide a deeper understanding of charities and some of the misconceptions they face, and inspire viewers to support their causes. The series included a documentary that took viewers behind the scenes of a fundraiser for Daughters of Tomorrow, showcasing the challenges and triumphs of organising a golf charity event. It also featured video interviews with various other charities, providing valuable insights into their missions and impact. The series successfully reached over 700,000 viewers, and garnered positive sentiments from the public.

DBS Live More in a Minute was a campaign commissioned by DBS to promote the idea that life should be lived to the fullest, free from the worries of mundane tasks like excessive banking. We produced a series of eight videos to showcase inspiring individuals who have either overcome adversity or found ways to make the most of their lives. Hosted on The Straits Times social media platform, the videos garnered over 800,000 views and successfully reinforced DBS’ messaging.