Project Lionheart shares stories of inspiring Singaporeans through 15 exhibitions, five art installations, five films, three original songs, five murals, and an original theater play. Our goal is to create a reflective canvas for the community to acknowledge the endeavours of our people through the most challenging crisis of our time. The project launched on 29th September 2022 with the finale on 11th January 2023.
We Are Majulah participated in an initiative powered by Samsung to collect 60,000 signatures so that Samsung would donate $100,000 to 5 eldercare charities.
The launch of We Are Majulah was pegged on the discourse generated by this highly provocative video. The script took 6 months to write and it was recorded as one take with no cuts. It generated nationwide buzz and fostered the resurgence of the word “Majulah” in mainstream vernacular.