Yunqi is a creative director and visual storyteller with more than a decade of experience across community-focused campaigns, branding, advertising, gaming and real estate. Her career spans China and Singapore; her background spans community and social-impact campaigns, branding and advertising, gaming and real estate. She combines strategic thinking with a sensitivity to culture and context, finding the human story at the heart of each brief. She has developed visual identities and brand narratives for different markets, audiences and cultural contexts.
She works across creative strategy, visual identity and design for campaigns, exhibitions and public engagement initiatives. She helps clients translate complex ideas into a clear visual direction, carrying a project’s central story across campaign materials, digital content and on-ground experiences.
Her human-centred approach starts with understanding the audience’s cultural context, practical needs and how they will engage with the work. She collaborates with clients and multidisciplinary teams to translate these considerations into design decisions, balancing audience needs with project objectives and delivery requirements.