Leon Kleinman is the Lead Account Director — or LAD — at Storyteller Productions, and Co-founder of We Are Majulah. With more than 15 years of experience across integrated campaigns, content, events and public engagement, he likes to think the title fits: he’s become a pretty good LAD at keeping clients supported, teams aligned and complicated projects moving.
His work spans both the public and private sectors, covering campaign strategy, creative development, multimedia production, placemaking and public engagement. Leon’s role often sits somewhere between strategist, problem-solver, translator and occasional firefighter, connecting client objectives, creative ambition, commercial realities and execution to make sure good ideas actually make it into the real world.
Beyond Storyteller, Leon co-founded We Are Majulah, a civic platform centred on stories, people and conversations that strengthen the Singapore community. He has also represented Singapore and Asia at world-level full-contact Kyokushin karate, bringing much the same discipline, resilience and stubborn refusal to stay down to both Storyteller and the dojo.