Ashley Choo is a content strategist with over a decade of experience in campaign management, influencer engagement and copywriting. As Head of Social Media, she specialises in editorial storytelling, audience engagement and integrated communications, translating brand objectives into compelling narratives and cohesive multi-platform campaigns.
Her role spans the full content process, from developing concepts and planning campaigns to directing shoots, conducting interviews and shaping stories for different platforms and audiences. Her experience covers global and local brands across the technology, medical, beauty and lifestyle sectors, including LG, Canon, Shure, Western Digital, SanDisk, Duolac Probiotics, Singapore Space & Technology, est and SOFINA.
With a strong understanding of audience behaviour and digital culture, Ashley combines strategic thinking with hands-on creative direction to drive sustained engagement across social platforms.