Carousell’s #TrashToTreasure campaign aimed to transform perceptions of disused junk and prioritise sustainability through repair. The campaign featured a five-part video series that explored different aspects of repair, from upcycling to furniture restoration. Hosted on Carousell’s social platforms, the series reached 5 million viewers, generating over 290,000 views. This successful campaign earned the Drum Awards for Digital Advertising APAC 2022.