Home But Not Alone

Home But Not Alone was an initiative launched at the height of the COVID-19 pandemic. We recognised the need to show support and appreciation for the frontliners who were tirelessly battling the pandemic and keeping Singapore moving. Through our initiative, we rallied Singaporeans to display their national flags outside their homes from May until National Day. We leveraged the power of social media by partnering with influencers and creating a series of engaging videos to generate buzz and awareness for our cause. This initiative earned us the COVID Resilience Medal – a testament to our unwavering commitment to building a stronger and more united community, even in the face of unprecedented challenges.