Carousell’s #TrashtoTreasure campaign aimed to transform perceptions of disused junk and prioritise sustainability through repair. The campaign featured a five-part video series that explored different aspects of repair, from upcycling to furniture restoration.
Hosted on Carousell’s social platforms, the series reached 5 million viewers, generating over 290,000 views. This successful campaign earned the Drum Awards for Digital Advertising APAC 2022.
Home But Not Alone was an initiative launched at the height of the COVID-19 pandemic. Through our initiative, we rallied Singaporeans to display their national flags outside their homes from May until National Day.
In response to our efforts, the President and the Cabinet greenlit the motion to bring forward the period in which our flags may be displayed.
The initiative earned us the COVID Resilience Medal in 2022.
The DBS Live More in a Minute campaign encouraged living life fully, free from mundane tasks like excessive banking. We produced eight videos showcasing inspiring individuals who overcame adversity or embraced life. Hosted on The Straits Times social media, the series reached over 800,000 views, effectively reinforcing DBS’s message.
For the “Not So Different” campaign, we were commissioned to develop a unified narrative platform addressing three critical societal topics — disability sports, race and religion, and national identity — under a single, resonant banner.
Our approach centred on a core insight: that despite our differences, we are fundamentally connected as individuals and as a society. The campaign title, “Not So Different,” was designed to be both a unifying message and a versatile brand identity, adaptable across each topic while maintaining consistency and recognition throughout.
The campaign architecture paired light-hearted, accessible touchpoints with in-depth discourse, creating multiple levels of engagement across traditionally difficult subject matter. A phased rollout plan integrated and rotated all three topics to sustain audience interest and maximise reach over time.
By combining emotional accessibility with intellectual depth, “Not So Different” helped bring empathy, awareness, and inclusivity to the centre of public conversation — making complex societal topics feel both approachable and deeply relevant.
