Somerset Reset
Client: MCCY
Year: 2025
Somerset Reset was a high-impact integrated campaign led by Storyteller to reintroduce Somerset Belt as a vibrant, youth-led precinct in the heart of Orchard. Built on a phased engagement model, the campaign moved from awareness to co-creation, reenergising the precinct’s identity and inviting youth to actively shape its future.
Branding & Visual Identity: We crafted a bold, modular visual identity for Somerset Reset that extended across digital platforms, physical signage, video content, and merchandise. Inspired by youth subcultures, urban textures, and dynamic motion, the design system gave Somerset Belt a refreshed and unmistakable voice—creative yet structured, playful yet strategic.
Content & Production: We produced 32 high-quality videos that brought Somerset Belt to life through storytelling. These assets highlighted key pillars of the district—Place, Creativity & Innovation, Collaboration & Community, Empowerment & Ownership, and Exploration & Learning—across public engagements, digital rollouts, and co-creation platforms.
Impact & Outcome: The campaign reached close to half a million users and achieved over 390,000 views across digital platforms organically, with strong growth in following and engagement. More importantly, it reenergised Somerset Belt’s relevance among youth and seeded a renewed sense of ownership within the community.
