Integrated Campaign

Rise Against Racism

Client: OnePeopleSG

Year: 2017

We were proud to be part of Orange Ribbon’s ‘Rise Against Racism’ campaign, a vital effort aimed at tackling delicate issues affecting racial relations in Singapore. 

In partnership with One People SG, we organised a kite-flying event called “Racism Go Fly Kite”, attended by Senior Minister of State for Communications and Information Dr Janil Puthucheary. We also created a series of thought-provoking videos that challenged the social norms of making racist jokes. These initiatives received significant media attention and helped drive traffic to the successful culmination of the Orange Ribbon Walk, which was attended by 2,500 people.