Play Inclusive 2024
Client: SportSG
Year: 2024
For Play Inclusive 2024, Singapore’s largest inclusive sports competition, we were commissioned to develop a refreshed visual identity that reflects the event’s core values—inclusivity, unity, and joyful participation.
Our approach was to evolve the event’s look and feel with a branded visual language that feels both fresh and familiar. Anchored in a tone that is active, optimistic, and celebratory, the identity system was designed to engage both returning supporters and new audiences.
The key visual centres on a lively composition of illustrations. Each element forms part of the Singapore map, symbolising movement, inclusivity, and national pride. To ensure cohesive branding across all touchpoints, we also created event-day infographic panels and collaterals that extended the identity system while maintaining clarity and accessibility.
The refreshed identity helped bring a renewed sense of energy, cohesion, and visual clarity to a meaningful national event, enhancing both its presence and its connection with the community.
