It Takes a Kampung
Supported by: MCCY
Year: 2025
It Takes A Kampung celebrates the people and communities who make Singapore stronger through everyday acts of care, connection and contribution. Through authentic human stories, the campaign shows how a more caring and connected society is built when people step forward, support one another and play their part in the communities around them.
Sports: We tell stories that go beyond the scoreboard, spotlighting the discipline, sacrifice and resilience behind every athlete. Through personal journeys and defining moments, we explore how sport shapes character, community and the pursuit of something greater.
Race & Religion: We create stories that bring communities closer by opening a window into Singapore’s different cultures, faiths and traditions. By highlighting lived experiences and meaningful conversations, we encourage curiosity, understanding and deeper connections across communities.
National Identity: We explore what it means to call Singapore home through the people, places, traditions and everyday experiences that shape us. From disappearing trades to evolving cultures, our stories capture the memories and shared experiences that continue to define who we are.