Content Marketing
Crossing PAths
Client: People’s Association
Year: 2026
Crossing PAths is a three-part documentary series where we partnered with People’s Association to explore how social harmony is actively built through everyday relationships and shared experiences. Across three videos spotlighting strong communities in Singapore, the series achieved 2.4 million video views and more than 7,000 engagements, helping PA bring its message of connection and community to a wider audience.
