Digital Campaign

Carousell TrashtoTreasure

Client: Carousell

Year: 2021

Carousell’s #TrashtoTreasure campaign aimed to transform perceptions of disused junk  and prioritise sustainability through repair. The campaign featured a five-part video  series that explored different aspects of repair, from upcycling to furniture restoration.

Hosted on Carousell’s social platforms, the series reached 5 million viewers, generating  over 290,000 views. This successful campaign earned the Drum Awards for Digital  Advertising APAC 2022.